For the past 20 years, SELA has led the Russian fashion market designing trendy, stylish and high quality affordable apparel. Their bright collections, trendy design and high quality have helped them build a loyal customer base and become one of Russia’s most recognized brands.

Today, SELA is a solid and dynamic company with more than 400 stores in 200 cities in Russia, Kazakhstan, Kirgizstan Ukraine and Belarus.

SELA collections offer a full assortment of everyday casuals, from outerwear to street wear and sportswear. SELA offers clothing for the whole family, from adults to teenagers, kids and babies. SELA designs clothes and accessories according to the latest catwalk trends with a bright & daring color palette & premium quality

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