Alcott was founded in 1988 with the intent of delivering a product of great features and always up to date, at a very competitive price in order to make fashion accessible to everyone. This ambitious plan of "democratization of fashion" has been the key to Alcott's success, that made of it, one among the main brands in Italy in this market segment.

With the two brands Alcott and Alcott Los Angeles, the company is currently retailing with over 150 stores worldwide and is quickly growing offering an incredible mix of price and design, that becomes even more enjoyable thanks to a great shopping experience in all the concept stores,designed to be remembered by all clients.


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